Property Marketing Services
Being an associate of Knight Frank LLP means that Diana Morales Properties ranks among an international elite of luxury real estate specialists handling not only the finest properties in Marbella – but also across Europe and indeed the world.
Already a leader in the Marbella luxury property segment with a track record that stretches back over 25 years, we can also combine a global network of contacts. These include clients, but also members of the press, PR and marketing agencies, likeminded agents and of course the international luxury real estate networks we form an active part of.
Our commitment to having a global reach extends beyond membership of leading professional networks; it also includes pro-actively becoming involved in the founding and development of organisations such as EREN – the European Real Estate Network – and LPA, the Leading Property Agents of Spain. For more detailed information, please view Our Partners.
Advanced modern marketing tools that produce results
DM Properties is a company that has always put a great deal of attention not just on promoting and selling properties, but also on understanding the latest trends in consumer behaviour and marketing both online and offline. To this end we enjoy a leading position and offer our clients a very broad and effective range of marketing tools and platforms that are used for the benefit of homeowner and buyer alike.
They form part of advanced marketing strategies designed specifically for exclusive properties, tailor-made to suit each owners’ targeted needs. In addition to high quality presentational material, a global network of collaborating agents, exposure in leading publications and our own powerful online presence.
World Wide Web - An integral part of all marketing plans is the web. In today’s high-speed culture most prospective buyers use property websites such as ours to research the market and narrow down their search in a way that produces a clear ‘shopping basket’ of favourites short listed from exhaustive online home viewings.
It is therefore vital to offer a website that is not only easy to find your way around, quick, full of authoritative information and that offers a highly functional and convenient search and remind facility, but also one that ranks very highly on internet searches. To ensure this we continuously update and refine our online content, have a useful blog page offering up to date news and information, an engaging presence on social media platforms and we apply a measured SEO strategy designed to ensure our properties are the ones seen by a targeted audience looking for quality homes.
But this is only the starting point. Through our international collaborations the properties we list also appear on suitable luxury segment websites across the world, belonging to leading agents who will represent them within their own home markets in Europe, the Americas and Asia.
Print Advertising - Properties listed with Diana Morales Properties can maximize their exposure by benefitting from DM Properties’ access to leading luxury real estate and lifestyle magazines, highly regarded research reports, specialist publications and communications of Knight Frank, such as Spanish View, International View and Global Briefing.
As a founding member of EREN (the European Real Estate Network), Diana Morales Properties is also an active contributor to the organisation’s beautifully made luxury lifestyle magazine, Villae International, which is distributed to the leading hotels, restaurants, boutiques and private addresses within Europe.
In addition DM Properties produces its own glossy magazine, Highlights, which encapsulates the quality of life inherent in Marbella and its luxurious properties as well as touching on our international real estate connections.
In keeping with this DM Properties produces marketing material for your home that is well written, stylishly designed, clear, concise and makes your property stand out and catch the eye of potential buyers. We have built up a reputation for the standard of brochures and marketing strategies custom-designed not only to distinguish Diana Morales Properties as a professional brand, but also to effectively market your property to a targeted global market of potential buyers.