The Knight Frank European Lifestyle Report 2025

Knight Frank has launched the second edition of its European Lifestyle Report, which analyses the shifting motivations, behaviours and property preferences of high-net-worth individuals (HNWIs) relocating to, or within, Europe. Based on a survey of high-net-worth individuals across multiple countries and territories, the report explores the drivers behind Europe’s appeal as a global wealth hub and the destination leading the change.

Key highlights:

• • Wealth migration accelerates: Tax regime shake-ups, rising geopolitical tension and a changing visa landscape are encouraging global HNWIs to migrate, with Europe emerging as the preferred destination thanks to its political stability, lifestyle and good governance.
  • Urban revival: Cities such as Madrid, Lisbon and Milan are experiencing renewed demand, with nearly half of relocators favouring urban living for its anonymity, culture and convenience.
  • Tax and visa matter: 59% of HNWIs say tax rules influence their location decisions, with income and property tax ranking highest. Half are considering a European visa, with the Golden Visa the most appealing option, especially for millennials.
  • Lifestyle mobility: ‘Try-before-you-buy’ renting, mid-life relocations for education and lifestyle and remote working are shaping mobility trends. Connectivity and digital infrastructure are now decisive factors for many wealthy households.

Kate Everett-Allen, Head of European Residential Research, commented: “The wealthy always had options – but never have they exercised them with such urgency and volume.  Debate rages as to the exact number that are voting with their feet, but we know the global tally of high-net-worth individuals (HNWIs) making a move across borders will exceed six figures this year. What we’re witnessing is more than just a demographic shift. It’s a reflection of a fundamental reshaping of the global wealth landscape – driven by geopolitical friction, a recalibration of tax regimes and a new era of heightened mobility.”.

As in the 2024 edition, the 2025 European Lifestyle Report once again highlights Marbella as one of Europe’s strongest performers in the luxury residential market. The city shows robust price growth, a diversified international buyer base (UK, Swedish, Dutch), strong education options that attract relocating families, and a favourable tax and lifestyle framework that keeps demand high.

Findings Specific to Marbella

• Prime price growth: Marbella recorded 5.7% growth in prime residential prices (12 months to Q2 2025), with prices averaging €9,600–€10,100 per m². Forecasts show further growth of +4.0% in 2025 and +2.0% in 2026, highlighting resilience compared to other Mediterranean markets
• International buyers: The top foreign buyers in Marbella are from the UK, Sweden, and the Netherlands
• Education as a driver: Marbella is positioned as a relocation hub thanks to top international schools such as Aloha College, which supports global mobility and secures university placements in Spain and the UK

Read the full report: Knight Frank's European Lifestyle Report 2025.

Pia Arrieta, 16 Sep 2025 - Intelligence - News