Beatriz Martinez
Marketing Manager
I believe in the value of 360 marketing and the advantages of a multichannel approach. It enables us to refine goals and strategies, strengthen each action and make efficient use of resources.
About Beatriz
Originally from La Rioja and a Marbellí at heart, Beatriz has over 20 years of experience in marketing, advertising and communications. Throughout her career, she has worked across different sectors and projects, giving her a broad and versatile perspective within the DM Properties team.
A graduate in Advertising and Public Relations from the Complutense University of Madrid, with a Master’s degree in Online Marketing and Web Analytics, she has focused the last few years of her career on driving digital transformation in businesses. Her solid marketing background and strategic, results-oriented approach allow her to develop projects that combine creativity with analysis.
At DM Properties, Beatriz designs and coordinates 360 marketing strategies that integrate both digital and traditional actions, ensuring consistent communication across all channels. Her work focuses on strengthening the brand’s leadership in the Costa del Sol luxury real estate market, driving the company’s growth, and connecting with clients and partners in a personalised way through high-quality content.